20. 05.
The Key to Improving Conversion Rates
With Internet Marketing, conversion rates are everything. It doesn’t matter how much traffic you pull in, if you don’t convert that traffic then you won’t make any money. You can market as much as you want but if you can’t close the deal then your business will fail. To help your business, here is the key to improving conversion rates.
Before we actually get to the one key to improving conversion rates, there are a few conversion rules that you have to know. One of the best ways to improve conversions is to add value to the deal. Give a special gift to anyone who decides to buy. Offer a discount on another product or give away a free service. Do anything you can to sweeten the deal.
Another great way to improve conversation rates is to create urgency with the purchase. In other words, give the person a reason to buy right away. Offer them a one-time deal or offer to knock 25% off if they buy within 24 hours. Create urgency anyway you can and your conversion rates will improve.
Yet another great tip for improving conversion rates is to make your offer unique. If what you are selling isn’t unique then you need to find an angle to sell it so that it seems like it’s completely original. If it is unique, or a part of the product is unique, then you need to make sure you highlight that part. You need to make the potential customer feel like you’re offering something that can only be gotten from you and your product.
While the above 3 tips are all great conversion tricks, they aren’t the actual key to improving conversion rates. In fact, a major part of conversion is just getting a reader from your content somewhere on the Internet to your site. For example, getting the reader from an article on Ezinearticles.com to your site where you can try to sell them something or try to get them to perform some other action. Taking them from one spot on the Internet to the place where you can try to sell them a product or service.
The above tips don’t help with this at all. But there is one key that will help get people to your site and will also help people buy what you’re selling. That one key is quality content.
Everything you do online has to be valuable. Your sales pages need to offer value to the reader or they will click away. Your videos, blogs, articles, social networking sites, and everything else online has to give people value. Otherwise, they’ll simply click away and you won’t make the sale. So don’t ever forget to always give readers valuable content. That is the key to improving conversion rates.
21. 04.
Get More Traffic through Bookmarking
Everyone wants more traffic to their site. Why wouldn’t they? More traffic means more exposure and more money. There are many ways to bring visitors into a Website too. And one of the best ways to get more traffic is through bookmarking.
There are sites on the Internet that are specifically for people to “bookmark” their favorite things on the Internet. For example, if you read an article you really like then you can go to one of these bookmarking sites and list that article. Then other people will see that you liked the article and that will encourage them to read it too.
Not only does bookmarking help people to see the content that was bookmarked, it also helps rank the content higher with the search engines. This is because every time something is bookmarked it creates another link back to that content. These are called “back links” and the more back links you have going back to something the higher that something will rank with the search engines.
The top bookmarking sites on the Internet are StumbleUpon, Digg, and Delicious. All of these sites are easy to use and bookmarking with them literally takes just a few seconds. All you have to do is sign-up for an account with each of them and then start your bookmarking. This, in turn, will get more traffic to your site through the bookmarking.
Every single time you create something new on the Internet you should bookmark it with all the sites. When you first put a new site on the Internet, bookmark it. When you create a new video, bookmark it. The same is true for articles, blogs, social networking pages and anything else you create and put on the Internet.
You should also pay attention to what other people do with your content. If someone else embeds your video on their site or uses any of your content on their own site then you should bookmark that site too. This will help you in the long run since you’re sending more traffic to your own content, just on a different site.
Again, bookmarking will bring in more traffic to your site. When you bookmark all the content you put on the Internet then more people will see the content directly from the bookmark and search engines will rank your content higher because of the extra back links.
19. 04.
10 Easy Ways To Organize Your Business Finances
Whether you are a new entrepreneur or a more experienced business owner, taking control of your finances can feel like a part-time job. Some simple tips can help you streamline your time, organize your finances and reduce the stress of business money matters.
1. Keep Your Bills in One Place
When the mail comes, make sure it goes in one place. Misplaced bills can be the cause of unwanted late fees and can damage your credit rating. Whether it’s a drawer, a box, or a file, be consistent. Size is also important. If you get a lot of mail, use an area that won’t get filled up too quickly.
2. Pay Your Bills on Schedule
Bill paying can be simplified if it’s done at scheduled times during the month. Depending on how many bills you receive, you can establish set times each month when none of your bills will be late. If you’re paying bills as you receive them, chances are you’re spending too much time in front of the checkbook. Although bills may state “Payable Upon Receipt”, there’s always a grace period. Call the creditor to find out when they need to receive payment before the bill is considered late.
3. Read Your Credit Card Statements
Most people take advantage of low interest credit card offers but never read their statements when paying the bill. Credit cards are notorious for using low interest as bait for new customers then switching to higher rates after a few months. Make a habit of looking at your statement carefully to see what interest rate you are paying each month and if any transaction fees have been applied. If the rate increases or a transaction fee appears on your statement, a simple call to the credit card company can oftentimes be beneficial in resolving the matter. If not, try to switch your money to a more favorable rate.
4. Take Advantage of Automatic Payments
Most banks offer a way to automatically deduct money from your account to pay creditors. In addition, the creditors usually offer a lower interest rate when you sign up for this payment option because they get their money faster and on-time. Consider it as one fewer check to write, envelope to lick and stamp to buy. Just make sure you record the deduction when the automatic payment is scheduled or you run the risk of bouncing other checks.
5. Computerize Your Checkbook
Using a software program is a handy way to organize your finances. Whether it’s Quicken(r), Microsoft Money(r) or another package, these easy-to-use programs make bill paying and bank reconciliation a cinch. Computer checks can be ordered almost anywhere and fit right into most printers. Once the checks are printed, all of the information is automatically recorded in your electronic checkbook. Furthermore, many banks have direct downloads into these software packages so when money is deposited or withdrawn, the transaction is entered immediately onto your computer. And, when it comes time to do taxes, it couldn’t be easier.
Most banks have a service where, if you run the risk of bouncing a check, the money will come from another source. For a nominal fee, the bank will link your checking account to either a savings, money market, or credit card so the embarrassment of bouncing a check will be avoided. Call or visit your bank to learn about this convenient feature.
7. Cancel Unused Accounts
Whether it’s a credit card or bank account, write a letter requesting that the account is formally closed. Not only will this improve your credit score, it is a useful way to avoid money from being scattered all over the place. Don’t let department stores and credit card companies lure you into opening new accounts by offering favorable interest rates and purchase discounts. It’s easy for credit to get out of hand by taking advantage of every credit offer that comes your way.
8. Consolidate Your Accounts
If you have several credit card accounts with outstanding balances, try to consolidate them into one. Be careful and check the balance transfer interest rates and one-time fees. Also, make a list of all your open Money Markets, Savings, CDs, IRAs, Mutual Funds, and other accounts to see if any consolidation can be done. Keeping your money in fewer places eliminates all of the guesswork involved and reduces errors.
9. Establish Automatic Savings
Create a link from your checking account into a savings account that will not be touched. This can usually be done through the banks and automatic amounts will be transferred over each month. Most people will not put money into a savings account on a regular basis. They may wait until a large tax refund check arrives or some other event to actually deposit money into savings, retirement or other accounts. If you establish an automatic savings deposit every month, your accounts will begin accumulating money faster than you think.
10. Clean up Your Files
Make sure your paid bills are organized in a filing cabinet. Keep individual files for paid bills. Go through your files at the end of each year and throw out bills and receipts no longer needed for auditing purposes. Contact your local IRS office to see how long records need to be kept for audits. Usually federal tax return audits can be done three years back but canceled checks may need to be kept for seven. Consult the Internet for auditing and records-keeping procedures for your state or region.
(c) 2005 DebtGuru.com(r). This article may be freely distributed as long as the signature file and active link are included.
About the author:
Michael G. Peterson is the Vice President of American Credit Foundation, an IRS 501 (c)(3) non-profit consumer credit counseling organization that has assisted thousands of individuals and families with their financial situations through seminars, education, counseling services, and, debt management plans. For more information, and free consumer resources visit http://www.debtguru.com.
Written by: Michael G. Peterson
