11. 12.
Many who decide to put up a website and make a living online have the idea that website traffic to their site will not be a problem. “If I build it, they will come.” It seems to be a popular approach for a lot of webmasters. They are not properly equipped with the right tools in order to succeed in the online business.
The sad truth is that traffic doesn’t just show up at your website without some planned, consistent effort on your part. They aren’t knocking your front door down just because you have a fantastic looking website.
Someone once said: “Running a business without advertising, is like winking in the dark. You know what you are doing, but no one else does.” It is important that you let people know what you are offering and you should make them interested in what you are offering.
If you are needing more traffic to your site, here are three specific approaches that are guaranteed to work:
BUY SOME TRAFFIC-
One of the fastest ways to get some traffic is to buy it. Google AdWords is one of the better known and largest place for you to throw some money at this traffic issue.
You pay only for actual clicks on your Google ad to your site or affiliate link, but you need to be careful and watch your advertising budget. It can get quite expensive if you end paying for clicks that aren’t producing sales. Be sure to track your ads to determine your return on investment for your keywords and search engine.
As a note there are several other places beside Google to buy PPC website traffic. Yahoo.com, Amazon.com, MSN.com and dozens of other places provide the option of PPC traffic. They all operate about the same way. You only pay for targeted visitors to your site who have clicked on one of your ads.
BORROW TRAFFIC FROM OTHERS-
Locate those who have mailing lists related to your area and ask them to post an ad in their list in exchange for a link on your site.
If you have your own mailing list, you could propose an ad swap. “I’ll run your ad in my list; You run my ad in your list.” You might have to offer a commission to the publisher to induce them into running your ad. That way they make a profit on it too.
You can locate these prospective publishers at a good search engine or publications like the Directory of Ezines.com. Be sure to target publishers who readers will be receptive to the type of offer your ad is offering.
If you are selling something to do with internet marketing, your targeted readers should be those interested in marketing on line.
BUILDING YOUR OWN TRAFFIC-
One of my favorite and time-tested ways to promote and market on line is to write and publish original articles. Other newsletter publishers will sometimes reprint my articles and send them out to their readers.
To save a lot of work and aggravation when sending these articles out to publishers and article directories, you may want to consider a distribution service like iSnare.com . For a nominal charge you can have your articles widely distributed in a very short time. You get what you pay for and this is one service that has proven its worth.
Be sure to include a resource box at the end of your article so that interested readers may follow your link to your site or your affiliate link you are promoting. Ideally your article has prepared the reader and motivated them to be receptive for the type of offer you are making in your resource box.
Write many articles. Publish and distribute lots of articles.
If you will consistently apply there three website traffic tactics discussed above, You will benefit from it with lots of traffic and permanent links (more or less) to your site which can benefit you for years to come. It takes dedication and hard work.
20. 06.
SEO for Adsense
If you’ve been using Google’s AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income.
But who do you do this? Well, the major way you’ll get visitors to see your website (other then using AdWords, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.
Believe it or not this is a technique, better known as search-engine optimization or simply SEO. So here are a bunch of tips that come handy under every amateur or professional optimizer’s belt.
The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible. The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most relevant keywords on your site because of a too complex layout.
Secondly, try to have each one of your pages target only one specific topic. This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself.
Also, try not to include too many hyperlinks in your page as well. This also means you should try not to use too many AdSense ads on your page either.
If there are certain keywords you wish to target, make sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file. While you’re at it you might want to ensure the word springs up in the page’s last paragraphs.
And of course, it’s very important for your content to have original and compelling content. How do you do this? Well the easiest way to do it is to find something you’re really passionate about. That way, providing you give it a lot of effort you’re bound to have a great page quite fast.
If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own.
This takes a little while, but if, after waiting, you still can’t find your page near the top, you should try rewriting your title and your first and last paragraphs. It doesn’t take much, often just changing a few words will give you the right results.
And of, course there’s the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more.
So those are about the basic techniques in search engine optimization. You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this.
In the end, you’ll find that SEO is a complex topic, and entire books have been written on the topic as well. You might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.
