11. 12.
Any website owner would want more website traffic. However, not all website traffic is created equal. Many people get so caught up with driving traffic to their website they forget to check whether it is working towards the actual goal of the website. It is very important to go back always and check on the website goals.
Different websites have different goals. One may be to build a brand, another may be to sell a product while yet another may be to build a list from leads. No matter what the goal, tracking should be done to see whether the traffic generated from various sources is actually helping to achieve that goal.
In some cases, it is easy to see the difference between various website traffic sources. For example, it is usually much cheaper to buy Pay Per Click (PPC) ads for a content network than for a search network. On a content network, ads appear on related web sites while on a search network they appear as the result of a user keying in specific search terms.
People who click on ads on the content network tend to be browsing the Internet for information. In most cases, they expect to get this information for free. On the other hand, those searching for key terms, especially product names, are more likely to be looking to buy. Because of this, conversion rates are typically much higher on the search network. This leads to more demand which, in turn, leads to higher prices for these ads.
Unfortunately, paying for advertising can eat into profits. In some cases campaigns that are generating a good volume of sales can be rendered unprofitable due to the costs of advertising. However, organic website traffic, which comes from unpaid listing on search engines, is free and targeted. The difficulty arises in generating sufficient volumes of traffic. To do this requires being on the front pages of the major search engines for popular terms. Search Engine Optimization (SEO) is the process of trying to rank highly for competitive keywords. Unfortunately, many SEO techniques take considerable time to put into place and to affect search engine rankings.
One technique to overcome this problem is to aim for ‘low-hanging fruit’. That is, keywords that have less competition. While these generate lower traffic, it is possible to build up considerable amounts of traffic by building up a portfolio of less popular keywords.
Other good forms of generating free targeted traffic include article marketing, email marketing and utilizing joint venture partnerships. The main thing is to avoid website traffic generation strategies that cost money, but don’t result in conversions. One could succeed on his/her online business without having to spend a lot of fortune.
20. 05.
The Key to Improving Conversion Rates
With Internet Marketing, conversion rates are everything. It doesn’t matter how much traffic you pull in, if you don’t convert that traffic then you won’t make any money. You can market as much as you want but if you can’t close the deal then your business will fail. To help your business, here is the key to improving conversion rates.
Before we actually get to the one key to improving conversion rates, there are a few conversion rules that you have to know. One of the best ways to improve conversions is to add value to the deal. Give a special gift to anyone who decides to buy. Offer a discount on another product or give away a free service. Do anything you can to sweeten the deal.
Another great way to improve conversation rates is to create urgency with the purchase. In other words, give the person a reason to buy right away. Offer them a one-time deal or offer to knock 25% off if they buy within 24 hours. Create urgency anyway you can and your conversion rates will improve.
Yet another great tip for improving conversion rates is to make your offer unique. If what you are selling isn’t unique then you need to find an angle to sell it so that it seems like it’s completely original. If it is unique, or a part of the product is unique, then you need to make sure you highlight that part. You need to make the potential customer feel like you’re offering something that can only be gotten from you and your product.
While the above 3 tips are all great conversion tricks, they aren’t the actual key to improving conversion rates. In fact, a major part of conversion is just getting a reader from your content somewhere on the Internet to your site. For example, getting the reader from an article on Ezinearticles.com to your site where you can try to sell them something or try to get them to perform some other action. Taking them from one spot on the Internet to the place where you can try to sell them a product or service.
The above tips don’t help with this at all. But there is one key that will help get people to your site and will also help people buy what you’re selling. That one key is quality content.
Everything you do online has to be valuable. Your sales pages need to offer value to the reader or they will click away. Your videos, blogs, articles, social networking sites, and everything else online has to give people value. Otherwise, they’ll simply click away and you won’t make the sale. So don’t ever forget to always give readers valuable content. That is the key to improving conversion rates.
