22. 01.
Are you chasing search engine traffic and pondering your options? Almost anyone on the internet these days would love to increase their website traffic regardless of their “niche”.
Clearly search engines have the potential to deliver a steady flow of targeted traffic to your website. Listed below are several suggestions for efficient use of your money when it comes to getting traffic to your website.
Here are 3 basic areas to consider:
1. Placing some key targeted pages on the internet that are SEO optimized to draw traffic back to your primary website.
2. Using Google “pay per click” campaigns with your favorite suite of targeted keywords.
3. Placing carefully targeted content on your website homepage.
If you are working on a limited budget it may be best to consider Options #1 and #3 as your first choices. The pay per click traffic generators can get to be very expensive in a short time, and these will continue to cost you money while each campaign is active.
If your focus is on pay per click, be sure to spend adequate time and effort to research and generate a list of relevant and effective keywords. There are many tools for helping with this task available on the internet and once your campaign is launched you can start to monitor and test your conversions. If you are promoting your own product you can always reinvest your earnings to continue your campaign and grow your income.
Another option for drawing website traffic is based on the use of custom written articles and other targeted content. You can use your budget to have some unique articles written on your favorite key topics, but this can be very expensive and time consuming. Articles such as these can be submitted to article directories and published on other content hungry websites.
The best alternative for content may be that of Private Label website resources such Infogoround.com. Using PL content services, even on a limited budget, can easily provide thousands of articles that can be put to good work in drawing targeted traffic to your website. Imagine hundreds of new articles each month on a topic of your choice…articles that you can use just as if you had written them yourself! And of course PL content can be added directly to your own website or used in a variety of other ways for drawing website traffic (blogs, newsletters, etc.).
This is just a glimpse of the power of content and other ways that can be used to draw traffic to your website. Be sure to explore your options and use your time and money wisely in the process.
11. 12.
Many people now a days are in deem need of several strategies to improve their website traffic. Almost anyone on the internet these days would love to increase traffic to their website regardless of their “niche”.
Clearly search engines have the potential to deliver a steady flow of targeted traffic to your website. Listed below are several suggestions for efficient use of your money when it comes to getting traffic to your website.
Here are 3 basic areas to consider:
1. Placing some key targeted pages on the internet that are SEO optimized to draw traffic back to your primary website.
2. Using Google “pay per click” campaigns with your favorite suite of targeted keywords.
3. Placing carefully targeted content on your website homepage.
If you are working on increasing your website traffic on a limited budget it may be best to consider Options #1 and #3 as your first choices. The pay per click traffic generators can get to be very expensive in a short time, and these will continue to cost you money while each campaign is active.
If your focus is on pay per click, be sure to spend adequate time and effort to research and generate a list of relevant and effective keywords. There are many tools for helping with this task available on the internet and once your campaign is launched you can start to monitor and test your conversions. If you are promoting your own product you can always reinvest your earnings to continue your campaign and grow your income.
Another option for drawing website traffic is based on the use of custom written articles and other targeted content. You can use your budget to have some unique articles written on your favorite key topics, but this can be very expensive and time consuming. Articles such as these can be submitted to article directories and published on other content hungry websites.
The best alternative for content may be that of Private Label website resources such Infogoround.com. Using PL content services, even on a limited budget, can easily provide thousands of articles that can be put to good work in drawing targeted traffic to your website. Imagine hundreds of new articles each month on a topic of your choice…articles that you can use just as if you had written them yourself! And of course PL content can be added directly to your own website or used in a variety of other ways for drawing traffic (blogs, newsletters, etc.).
This is just a glimpse of the power of content and other ways that can be used to increase or improve your website traffic. Be sure to explore your options and use your time and money wisely in the process. Be initiative enough to look into all the options and maximize them while spending wisely.
11. 12.
All website owners know that you must have website traffic to generate sales. However, not just any traffic will do. The best is targeted traffic. Having the right techniques will help you succeed on your online business.
Targeted traffic involves enticing visitors to your site who are actually interested in the content of your website. If people are interested in buying tropical fish they will find websites about buying tropical fish interesting.
There are a number of methods for obtaining targeted traffic.
Forums – If you are an active participant in a forum you can obtain targeted traffic through the link to your website that you are usually allowed to add to the signature. If you spam you are likely to get banned. However, if you add value by joining in debates and answering questions you may even come to be known as an expert. If others like your style, the quality of your posts or even the promotional text in your signature you can generate targeted traffic that doesn’t cost you anything.
Reciprocal Linking – For most product websites there are usually many other related websites which aren’t direct competitors. You can contact the owners of these websites to ask for a reciprocal link. While a number of them will simply ignore your request, you will start to build up some useful links over time. Again, this can provide a source of targeted website traffic.
E-zines – E-zines are ideal because the readership is targeted. Nevertheless, not all e-zine advertisements result in a good conversion rate so it is best to start slowly with a new e-zine to see it is worth the investment. If you do get good conversions then you can ramp up the amount of advertising with that particular e-zine.
Newsletters – As well as using other web owners e-zines, you should consider starting your own newsletter. In this way, you can build up your own list of targeted people and when the size of the list grows you can start selling your own advertising as well.
E-books – People like to receive things for free. You can give away e-books which contain useful information and are valued (and read). The trick is to include links back to your site. If the information is really useful, the books tend to be passed on from one person to another creating a viral effect.
Joint ventures – Successful internet marketers are always on the look-out for new opportunities. If you have a good product which converts well, don’t be shy in contacting them to offer a joint venture. You only need a few well-connected partners to see a large expansion in your traffic.
PPC – Pay per click will cost you money, but it is the quickest way to get targeted website traffic. If you write your ads well and select your keywords carefully making sure to include negative keywords, such as ‘free’, you can end up with a positive return on investment. Of course, if you choose poorly you can burn through a lot of cash quickly.
By applying a number of these techniques you can increase your level of targeted traffic which, in turn, can increase the profitability of your website. Having the right targeted traffic will bring about success on online business.
11. 12.
Website traffic is a very crucial aspect of any website. Anyone who has an online business will know the importance of a consistent flow of visitors to their website. Without traffic, your website will not be seen by anyone and will not result in any sales.
When it comes to free traffic, search engine optimization (SEO) is the main strategy to tackle. You want to get your site ranked on the first page of the search results for terms that you are targeting. Having a good ranking for a select few highly searched terms can bring you loads of free traffic but technically, the traffic is not free. You have to put a lot of effort into link building, optimizing your site, etc. This takes time and as the saying goes, time is money.
For this article, we will focus instead on paid sources of traffic. This is the fastest way you can generate a lot of traffic to test your sales page for conversions. The most effective paid traffic is that generated through pay-per-click (PPC) platforms such as Google AdWords, Yahoo Search Marketing and Microsoft adCenter. These three platforms get the lion’s share of PPC traffic so you should focus on them. Master them and you will be on your way to creating streams of traffic on demand.
It is important, however, to be constantly testing new sources of paid website traffic. Social media advertising is another option to advertise your business. MySpace and Facebook have recently launched their own self-service advertising platform. With the ability to target a certain demographic that corresponds to your business, you may see some high conversion numbers. There are a large number of social media and social networking sites that you can test.
Media buying through banner networks is another option. Most of these companies have easy-to-use platforms where you can easily upload your banner to create an ad campaign. Then you can specify your ad budget and also target the categories of sites you want your ad to appear on. Alternatively, you can also approach individual site owners to advertise on their sites. Think of sites that your prospective customers tend to visit, such as forums or blogs.
As you branch out to other traffic sources, be sure to keep track of the results of your tests. After a period of testing, gather all the data and analyze them to make a decision whether the website traffic is profitable. If it is not, drop it and move on to the next traffic source. Do not stick with a source that costs you a lot of money, yet makes a slow improvement on your website traffic.
Another thing you can do is to set aside a portion of your profits for the purpose of testing. This is akin to reinvesting your profits to grow your business. Having a disciplined approach to continuously increase the traffic to your site will reap massive benefits in the long run.
10. 12.
You set up your website, added your RSS feed and started a monthly submission routine. Now what is the next thing to do?
Well, let’s compare this to an off-line business. What you have done is set up your business “store” and put the open sign in the window. Now its time to start bringing in some potential customers. If you opened your store in a busy mall then you could naturally expect to receive traffic from mall foot traffic. But wait, what if you opened your store on a quiet back street? You may have a great product and great parking but no one will find you. This is the situation you are in with your website, no one knows where your website is and therefore there is no website traffic and no conversions.
An important concept to keep in mind about website traffic generation is to go where the traffic is and where you can redirect the traffic to you. Let’s look at some ways an offline business would generate traffic that we could apply to our online business.
Offline, business owners will network, join the local chamber of commerce, and other networking organizations to get the word out about them and their business. You will find them with small kiosks in malls and display booths at trade shows and community events.
Now how would we apply this concept online? Online this would be comparable to:
(1) Joining social networking sites. Creating profiles and adding your website url on social networking sites gets you in front of the traffic these sites generate.
(2) Building your own satellite sites. These are high PR (page ranked)sites such as Hub Pages or Squidoo that allows you to add your own content to their site. Creating these satellite sites are much like the kiosks at the mall, all directing traffic back to your website through the content and the links you have placed on your profile and satellite sites.
As an online business owner, you will need to create profiles at high pr social networking sites and create satellite pages directing traffic to your website. Sounds, good so far, but creating, maintaining and updating these off page traffic generation sources, while beneficial to your business can be labor intensive without the right tools.
Use the free tools listed below to redirect website traffic from high page ranked sites to your site.
Google Gmail:
Create a Google Gmail account. It is fast and easy to set up. Keep it separate from your regular email. You will need it to confirm emails from the social networking sites and to “dump” the occasional or regular emails they send you.
Firefox Browser:
Next download the Firefox browser. It’s free. It does not interfere with internet explorer. And best of all, it has many add-ons that you will find useful. You will need its multiple tab feature to jump back and forth between opened tabs to make your online business more efficient.
Go to http://www.mozilla.com/en-US/firefox/
Roboform:
Roboform is a password manager. The trial version is free. You will need this to save you logins and passwords to all the social networking sites you create.
Go to: http://www.roboform.com
HelloTXT:
HelloTXT is a micro-blogging and social networking status updating site. Join the site. There is 28 different sites to sign up with inside. Join each one and make sure to confirm the link inside each email you will receive from each site. Add each site to your HelloTXT profile. Now you will be able to update all your social networking profiles from one interface. Fast and easy. Over time you will build up your website presence and receive traffic, both, from the links inside your profiles and also from the search engines because of the page rank juice of the links leading to your website.
Go to http://www.hellotxt.com
Follow the process above. Do not put this off, schedule it. This kind of traffic is time consuming to set up but very easy to maintain with the tools above and following this traffic generation process will prepare you for the next step. It takes patience and persistence.
In the next article we will be discussing how to multiply the power of the website traffic you will generate by using bookmarking and pinging. Apply what you’ve learned here and expect to receive more traffic and buying customers soon. This will improve the effectiveness of your online business.
