22. 01.
Are you chasing search engine traffic and pondering your options? Almost anyone on the internet these days would love to increase their website traffic regardless of their “niche”.
Clearly search engines have the potential to deliver a steady flow of targeted traffic to your website. Listed below are several suggestions for efficient use of your money when it comes to getting traffic to your website.
Here are 3 basic areas to consider:
1. Placing some key targeted pages on the internet that are SEO optimized to draw traffic back to your primary website.
2. Using Google “pay per click” campaigns with your favorite suite of targeted keywords.
3. Placing carefully targeted content on your website homepage.
If you are working on a limited budget it may be best to consider Options #1 and #3 as your first choices. The pay per click traffic generators can get to be very expensive in a short time, and these will continue to cost you money while each campaign is active.
If your focus is on pay per click, be sure to spend adequate time and effort to research and generate a list of relevant and effective keywords. There are many tools for helping with this task available on the internet and once your campaign is launched you can start to monitor and test your conversions. If you are promoting your own product you can always reinvest your earnings to continue your campaign and grow your income.
Another option for drawing website traffic is based on the use of custom written articles and other targeted content. You can use your budget to have some unique articles written on your favorite key topics, but this can be very expensive and time consuming. Articles such as these can be submitted to article directories and published on other content hungry websites.
The best alternative for content may be that of Private Label website resources such Infogoround.com. Using PL content services, even on a limited budget, can easily provide thousands of articles that can be put to good work in drawing targeted traffic to your website. Imagine hundreds of new articles each month on a topic of your choice…articles that you can use just as if you had written them yourself! And of course PL content can be added directly to your own website or used in a variety of other ways for drawing website traffic (blogs, newsletters, etc.).
This is just a glimpse of the power of content and other ways that can be used to draw traffic to your website. Be sure to explore your options and use your time and money wisely in the process.
11. 12.
Many people now a days are in deem need of several strategies to improve their website traffic. Almost anyone on the internet these days would love to increase traffic to their website regardless of their “niche”.
Clearly search engines have the potential to deliver a steady flow of targeted traffic to your website. Listed below are several suggestions for efficient use of your money when it comes to getting traffic to your website.
Here are 3 basic areas to consider:
1. Placing some key targeted pages on the internet that are SEO optimized to draw traffic back to your primary website.
2. Using Google “pay per click” campaigns with your favorite suite of targeted keywords.
3. Placing carefully targeted content on your website homepage.
If you are working on increasing your website traffic on a limited budget it may be best to consider Options #1 and #3 as your first choices. The pay per click traffic generators can get to be very expensive in a short time, and these will continue to cost you money while each campaign is active.
If your focus is on pay per click, be sure to spend adequate time and effort to research and generate a list of relevant and effective keywords. There are many tools for helping with this task available on the internet and once your campaign is launched you can start to monitor and test your conversions. If you are promoting your own product you can always reinvest your earnings to continue your campaign and grow your income.
Another option for drawing website traffic is based on the use of custom written articles and other targeted content. You can use your budget to have some unique articles written on your favorite key topics, but this can be very expensive and time consuming. Articles such as these can be submitted to article directories and published on other content hungry websites.
The best alternative for content may be that of Private Label website resources such Infogoround.com. Using PL content services, even on a limited budget, can easily provide thousands of articles that can be put to good work in drawing targeted traffic to your website. Imagine hundreds of new articles each month on a topic of your choice…articles that you can use just as if you had written them yourself! And of course PL content can be added directly to your own website or used in a variety of other ways for drawing traffic (blogs, newsletters, etc.).
This is just a glimpse of the power of content and other ways that can be used to increase or improve your website traffic. Be sure to explore your options and use your time and money wisely in the process. Be initiative enough to look into all the options and maximize them while spending wisely.
11. 12.
If you own a website, one important question that you should ask yourself is: Does your Website attract a steady flow of targeted website traffic, build an opt-in list, supply you leads and income from sales of products and services?
If it doesn’t, then you need to examine your Website content, design and structure.
In most cases, Websites are designed and built first. Then the business owners try to figure out how to attract visitors. This approach is backwards.
Before you have a single web page built or content written you should have clearly identified your strategy for attracting visitors and converting them to leads or clients. Using the web to market your product or services requires a web marketing plan.
The web has the potential to be a powerful communication tool, but your Website needs to be designed in order for you to achieve your marketing goals. These goals also have to be measurable.
A Website built and managed without a clear marketing plan is usually a waste of time and money. Many Website are nothing more than web billboards. These sites generally do not attract clients and provide little marketing benefit.
What should you measure?
The most obvious category that can be measured is the amount of website traffic that your Website is generating. The key value is the number of unique visitors that come to the Website. There are other values that are important, such as page views and average length of stay.
As you measure these values over time the goal would be to have a steady increase in all of these values.
Of course, if these visitors are not doing anything when they are on your Website they are of little value.
Do you have a call to action?
Your Website should be designed in such a way that your visitors are presented with a call to action. This call to action should be obvious to the visitor. Your call to action is another element that can be measured. How many visitors perform the call to action?
The call to action can take many forms. It may be opting in to a email newsletter list, or filling out a lead form. The ideal action is the purchase of a product or service.
When a site visitor performs the call to action, you have a conversion. The number of conversions divided by the number of Website visitors is the conversion rate.
One of the goals of the Website should be to increase the conversion rate.
Testing
Once you have your measurable elements, traffic and conversions, you can test various ways to make your Website work. You can test various techniques for increasing traffic. Options here include search engine optimization of your Website, pay per click advertising, press releases and article writing.
Then you will also want to increase your conversion rates. Split testing is used to determine how various elements within the web page affect the visitor. You can change the elements on the page such as the headline or color of text and graphics, to measure the affect on the visitor.
Website Goals
You now have the understanding that your business Website should be working for you with a marketing plan. You need a call to action. You need to measure website traffic and conversions, and then test to improve the results.
With these measurements in hand, you can now set goals for your Website. This will give you a sense of direction and it will allow you the weigh the methods that could be initiated to gain success in your online business.
